SBI Growth
NOVEMBER 27, 2013
As the marketing leader, you play a pivotal role in bringing the new offering to market. You will need to secure resources: time, talent & money. Commitment of required capital investment and resources. Campaigns and demand generation programs ready. The sales team didn’t have a chance. So do careers.
Sales Hacker
OCTOBER 20, 2023
Use Fewer Resources. Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Provide the necessary resources, guidance and support to enable the sales team to leverage content, while empowering them to develop their authentic voice. Anyway, let’s get into it.
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SBI Growth
DECEMBER 12, 2012
Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. 2013 is a pivotal year for Marketing Leaders.
Sales Hacker
JUNE 16, 2022
Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Ensure you’re optimizing your most expensive resource: Your sellers’ time. Finally, ensure you’re optimizing your most expensive resource: Your sellers’ time. Head of Demand Generation at Outreach. Ralph Barsi.
SBI Growth
OCTOBER 14, 2013
It may not seem possible but the internal resources are the hidden gem. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Next year is a pivotal year for Marketing Leaders. Development of a content marketing function.
SBI
OCTOBER 12, 2017
This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. However, it’s also not practical to expend the energy and resources fishing exclusively with a spear!
Mereo
NOVEMBER 15, 2023
1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.
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