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End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.

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Does Alinean support integrating video content into the Interactive White Paper?

The ROI Guy

Links to video content can be included, and are recommended to lend an even more personal touch to the white papers. V ideo is a recommended approach when it comes to presenting research, opportunity ideas, and especially for customer case studies, where you have video of customers themselves speaking about the solutions.

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Your 2014 Marketing Budget Roadmap

SBI Growth

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. You also want to create campaigns that nurture leads that are still early in the buying process.

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The Pipeline ? 3 R's of Prospecting Success

The Pipeline

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Sales 2.0 , Sales Skills , Sales Success , Video. Add video comment. Demand Generation. White Paper.

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The Pipeline ? Sales Force (Mis)Alignment

The Pipeline

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Add video comment. Demand Generation. White Paper. February 2008. January 2008.

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The Pipeline ? Tactical use of Voice Mail

The Pipeline

Stored in Appointments , Attitude , Business Acumen , Cold calling , Guest Post , Planning , Proactive , Prospecting , Sales Strategy , Sales Success , Sell Better , Video , Voice mail , execution. Sales Skills , Sales Success , Tibor Shanto , Video , Voice mail. Add video comment. Demand Generation. White Paper.

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The Pipeline ? Qualify and Disqualify

The Pipeline

Stored in Attitude , Business Acumen , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Planning , Prospecting , Sales Leadership , Sales Strategy , Sales Success , Sell Better , Video , execution , qualifying. Sales Success , Tibor Shanto , Video. Add video comment. Demand Generation.