Wed.Mar 29, 2023

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How to Build a Value Proposition in Sales

RAIN Group

Ask 100 sellers at 100 companies why their customers buy from them, and you’re likely to hear 100 answers with the same underlying theme: the value we provide. Sellers describe their value to us in several ways: we get results. Our relationships are very close. They get from us what they’ve always wanted (but never gotten) from other companies. We bring innovative solutions to the table.

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Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention

Sales and Marketing Management

Revenue growth is about retaining the customers you have and exercising rigorous efficiency in how you generate new business. An optimized revenue lifecycle considers the entire customer experience, increasing net revenue retention by improving that experience. The post Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention appeared first on Sales & Marketing Management.

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How Go-to-Market Executives Can Leverage CEO Insights to Accelerate Growth

SBI Growth

Sales effectiveness and productivity are current initiatives top-of-mind for commercial leaders. Consistent themes around the two topics have surfaced, as seen in SBI's client engagements, executive round tables, and proprietary research, and go-to-market leaders need to pay attention. We are also witnessing the massive challenges sales leaders face in balancing CEO expectations with tangible outcomes.

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Drawn-Out Sales Cycles: What to Do When Selling Stalls

Zoominfo

As budgets remain tight and layoffs loom, more care and consideration is put into every purchasing decision. This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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A Brief History of Lean Methodology in Sales

Membrain

Among manufacturers, the concept of Lean is well established and practically universal in its application. Along with Six Sigma and Just In Time (JIT), these approaches have transformed the manufacturing world so profoundly that it’s no longer possible to compete in manufacturing without some version of these practices in place.

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Three Insurance Mistakes You Need To Avoid

Smooth Sale

Photo by Steve PB via Pixabay Attract the Right Job or Clientele: Three Insurance Mistakes You Need To Avoid Although it may not be the most exciting way to spend money, insurance is often essential to a sound financial plan. Also, there may be too much at stake not to have it. When looking for insurance, making a mistake that could have serious financial repercussions is common.

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Funding Efficiency Improvements, Part 2

Selling Energy

Today, we’ll continue with several more ways to fund efficiency improvements. Once again, here are the six categories that will be discussed in the context of each of the funding methods: Will it appear on the balance sheet? Will an initial payment be required? Will there be ongoing payments? Who will actually own the improvement? Who will receive the tax benefits (if there are any)?

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat.

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Boost Your eCommerce Performance: 5 Underrated Tactics To Try

Pipeliner

In today’s digital age, eCommerce has become the backbone of the retail industry. The convenience of online shopping has made it a popular choice for consumers worldwide. However, the competition in the eCommerce industry is fierce, and it can be challenging to stand out in the crowd. While traditional methods like SEO, PPC, and email marketing are effective, there are many overlooked tactics that can boost eCommerce sales.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat.

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How to transform your data into actionable insights

Showpad

What is your typical motivation for pulling a data report at work? Most likely, you have a question that you need answered. You consult the data to gain clarity on a decision or to evaluate performance. You start with a question: If you’re in sales enablement, you’re keen to know: “how many of our sales reps have been certified on the new materials?

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7 Effective Customer Engagement Strategies You Can Use for Building a Strong Brand

Apptivo

1. Why is customer engagement important? 2. 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. However, how can you cause this flow to happen and effectively increase customer attention?

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Enhancing What You Read

Rob Jolles

LISTEN NOW on Apple Pocasts March 29th, 2023 So often, it seems like the introduction of a new technology creates more harm than good. But when it comes to books, a new technology has been trying to make inroads into the publishing world, and the potential is amazing. In this Pocket Sized Pep Talk, you’ll learn more about this technology, and a reason to seek it out!

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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November 1977 – Time to Sink or Swim

Adaptive Business Services

I just finished watching “In Pursuit of Happyness” for the umpteenth time. The trials and tribulations of the main character, as he pursued his dream job, struck a chord with me. Despite all of the obstacles, the man would just never give up! In November 1977 I had just finished my 6-month formal training with my first B2B sales employer, Monroe the Calculator Company.