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Social Selling Success Stories

Score More Sales

Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. Influence is based on trust and information.

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

A big win for your sales team would be to find more prospective customers and start listening to what they are saying. If your potential buyer is a sales recruiter, for example, you can see where they are active and what they are working on, then tailor your messaging to better fit what their world is like currently.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? When you gain online visibility, you can influence those observing you. Just ask Eloqua.

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7 Critical Skills of the Social Seller

SBI Growth

Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Then I provide several tools for success in the Social Seller Mobile App Guide. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006. Other Sales Reps can't keep pace with them.

Eloqua 331
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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. The aim being that the brand communicates trust, influences, and leads to an action. The pace of technology and buyer behavior transformation continues unabated.

Trends 316
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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Sales speaks in revenue. You must zero in on the common thread that influences that revenue: the voice of your customer. Revenue is the literal translation of advocacy’s role throughout marketing, sales, and customer success, and reveals its impact on driving new business. Marketing Automation (Marketo, Eloqua, etc.).

Revenue 139
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. But the same is not the case with account-based marketing.