SBI Growth

NOVEMBER 27, 2012

As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. When you gain online visibility, you can influence those observing you. Each member of your Sales Team can develop a personal brand. Just ask Eloqua.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

SBI

NOVEMBER 14, 2017

Sales speaks in revenue. You must zero in on the common thread that influences that revenue: the voice of your customer. Revenue is the literal translation of advocacy’s role throughout marketing, sales, and customer success, and reveals its impact on driving new business. Marketing Automation (Marketo, Eloqua, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

Pointclear

MARCH 31, 2011

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

SBI Growth

DECEMBER 26, 2012

The aim being that the brand communicates trust, influences, and leads to an action. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Retaining customers and creating long lasting customer loyalty is still one of the mother lode goals of marketing and sales.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. But the same is not the case with account-based marketing.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

Salesmate

FEBRUARY 16, 2021

Sales have been a male dominant industry for a long time now. Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. We have put together a list of 15 such female influencers who have done their best and have become role models to look up to! Why do we need more women in Sales?

Influencer 105

Influencer Eloqua Social Media Oracle 105

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. Callback rates are down, dipping to below 1 percent; while only 24 percent of sales emails are opened. Right now, they are online. The numbers are daunting.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The Ultimate Sales Executive Resource

AUGUST 1, 2008

actually not a very flattering statement for sales people. Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. So today the customer does no longer need a sales person to get information. Why is this relevant?

Eloqua 40

Eloqua Lead Rank Lead Scoring Face-to-face 40

The ROI Guy

MARCH 6, 2017

The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 When developing a business value sales or marketing program, one of the greatest challenges I see is unnecessary complexity in the programs and tools. were low and considered less than successful for the enterprise market.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Sales Hacker

DECEMBER 1, 2020

Subscribe to the Sales Hacker Podcast. People and ideas that have influenced Jake’s journey 25:22]. Learn how modern sales teams win deals now at 6sense.com/saleshacker. The second sponsor is Outreach, the number one sales engagement platform. Welcome to The Sales Hacker Podcast. We’re on iTunes.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. Before you hand over “leads” to your sales professionals, you should implement a “lead-scoring” process. A few we like include Marketo, Acton and Eloqua. Don’t be fooled! The End User.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

OutboundView

SEPTEMBER 20, 2018

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. The first startup I did was a company called Eloqua in the marketing automation space. ” John Barrows: I love it man. The middle?

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

Customer relationship management (CRM) platforms aren’t strictly sales tools. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Keep reading! Of course, some CRMs are more useful than others.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

The Sales Association

FEBRUARY 25, 2011

Sharing best practices in sales and sales management www.salesassociation.org. ” According to one of the top salespeople at Eloqua, Jill Rowley, the line between “personal” and “business” social media is very transparent. This is a practice I’ve seen from many B2B sales professionals.

Social Media 22

Social Media Media B2B Twitter 22