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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your pipeline and ability to make your number are both at risk. Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Active Opportunities in the Pipeline.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Home About The Pipeline. The Pipeline Renbor Sales Solutions Inc.s The Pipeline Guest Post – Shannon Bryant. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. My opinion is social media participation should be mandatory for all sales and marketing drivers.

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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. They connect effectively through social media platforms and promote their personal brand. She is “passionate about helping Marketing teams increase their contribution to the Sales pipeline.”. I discuss 7 ways these new sellers outperform the competition. They are Buyer-centered.

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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Written by Craig Rosenberg - The Funnelholic.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. of pipeline to 13.2% of pipeline. in pipeline (vs. Moreover, Best-in-Class companies report a 31.6% decline among Laggards.

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How Enterprises Are Adopting Social Selling

Tenfold

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing. Right now, they are online.