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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Through the decades, the coaches, consultants and idea generators who help sales and marketing teams improve their performance have made storytelling a staple of their message. They are more often directly engaging with prospects and growth-opportunity customers. and isn’t that our goal in sales?—?a a story is the way to do it.”

Marketing 226
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Sales Content Management: Mastering The Content Chaos And Empowering Modern Sellers

Showpad

Content management is all about the storage, management, distribution and governance of content assets. With the term “content assets,” we mean all assets that customer-facing professionals need along the entire buyer journey to effectively serve their prospects and customers. PDF, presentations, audio, video).

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18 Sales Podcasts Every Rep Should Check Out

Hubspot Sales

Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows. The Sales Podcast. In the Arena.

Scale 145
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Learning the Natural Laws of Sales

Pipeliner

If you’re a member of a sales force, or in sales management, there is always practical information you must know. Today especially you must have as much insight as possible into your prospect companies, their buying processes and their decision makers. Salespeople, Sales Managers and Natural Laws.

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How to Define and Leverage Indirect Channels to Maximize Manufacturing Sales

Miller Heiman Group

As a sales leader, you must coach your channel managers on how to build credibility with them, which could include bringing in an expert to discuss the external forces that impact your product, the supply chain, your sales channels and the end-users. Channel managers focus more on coaching than selling.

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Need to Succeed? Embrace Fear and Become Unstoppable

Keith Rosen

Although we may want to better our lives and accelerate our productivity, many of our decisions are governed by fear. If you know what you don’t want and don’t know what you do want then where do you think you are going to continually wind up directing your thoughts and energy? What you fear isn’t real.

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What Is the Four-Day Workweek [and Can it Really Boost Sales?]

Hubspot Sales

At the very least, it's an interesting prospect to explore for employees and employers alike. Let's take a look at some of the benefits a four-day workweek might pose, consider how it could improve sales, and get a picture of its potential drawbacks. It seems to improve employee satisfaction and work-life balance.