6 Web Form Optimization Tips to Maximize Conversions
Zoominfo
OCTOBER 8, 2019
In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ). An event invitation? Avoid scaring off leads by including a small but noticeable link to a privacy policy in your form. Research backs this up. and “Register now!”
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