GTM-Ready Data: the Backbone of B2B Generative AI
Zoominfo
AUGUST 1, 2023
Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Chorus by ZoomInfo is helping to close that gap by using generative AI.
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