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How to Shift Target Markets in These Uncertain Times

KLA Group

By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use. The question I’ve been asked a lot recently is “What do I do if my target […].

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How to Shift Target Markets in These Uncertain Times

KLA Group

By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use. The question I’ve been asked a lot recently is “What do I do if my target […].

Marketing 118
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How to Realign Sales Teams to Motivate a Remote Workforce

Sales and Marketing Management

million Americans worked from home nearly half the time — just a small fraction of the population. However, the 2020 COVID-19 pandemic has forced millions of Americans to work from home full time. For businesses that are disrupted by the pandemic, how are they managing their employees? Author: Vismay Gada As of 2019, 4.3

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8 Tips to Advance Your Sales Career in Uncertain Times

Sales Hacker

No one could have predicted COVID-19, but the people who can adapt are the ones who will advance their sales careers during this time. With over 20 years of sales leadership under my belt, I am no stranger to transitions, uncertainties, and fluctuations in the market. Uncertain times require bold action to come out on top.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. What Is Sales Analytics? 80,000) against the previous period (e.g.,

Analytics 114
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4 Reasons Why You Need Sales and Marketing Alignment for Virtual Selling Success

Allego

When the business world shifted from in-person to virtual this year, B2B sales changed too. We decided to find out how sellers are adjusting to this virtual environment and what’s helping—or hindering—them. What we discovered was a new focus on the importance of sales and marketing alignment.

Marketing 129
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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52