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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

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Should You Outsource Your BDR Team?

Janek Performance Group

Bringing in a full BDR program requires process definition, technology, tools, training, hiring, management and more. If a company lacks the internal resources or experience setting up the BDR system, an outsource partner can be a great advantage. If the ICP is off target or vague, it can be challenging for the outsourced BDR company.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. But relying on this alone misses the mark.

Lead Rank 105
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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. Setting the Foundation for a Sustainable Customer Reference Program.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

It addresses all of sales, from product knowledge to customer relationship building. The program helps reps understand customers, develop compelling sales pitches, and build enough confidence to close deals. Yet, neglecting it might be what’s holding your team back.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done. Identify and Prioritize the Most Promising Leads AI tools can use ZoomInfo data to identify the most promising leads from a cohort of potential prospects. The good news?

Lead Rank 130
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Creating the Ideal Performance Culture

SBI Growth

Reps must have the tools and support to win the big deals. By signing up for the tour , you’ll receive the " Performance Culture Assessment " tool. Resource Allocation. Those reps were covering an extensive territory and large customer base. The customer base was surveyed and asked what they required from their rep.

Hiring 293