Are Referrals Your Priority … or an Afterthought?
No More Cold Calling
JUNE 4, 2015
If referrals are gold, why do salespeople settle for bronze? Don’t just tell your reps to ask for referrals. For your team to make referrals happen, you have to show them how. You need a systematic, disciplined referral-selling strategy that includes goals, metrics, and accountability for results. Still skeptical?
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