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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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How does Alinean capture the leads of those using the Interactive White Paper?

The ROI Guy

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. AT Internet also has a wide range of white papers to guide and teach the uninitiated. So, my advice to this marketer? About the Author.

Analytics 164
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How to Structure a Modern Marketing Department

SBI Growth

Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. LEAD MANAGEMENT. Marketing leaders are expected to generate a steady flow of quality leads for the sales team. Therefore part of your org chart must include lead management. Lead management also includes people.

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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies need better tools to help understand what customers need and want. In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Get buy-in.

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Your 2014 Marketing Budget Roadmap

SBI Growth

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Spending too Much on the Wrong Things.

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3 Ways for CEOs to Educate Themselves on Making the Number

SBI Growth

Lead Management – Converting leads to qualified opportunities. Opportunity Management – Converting opportunities to customers. Included in the tool are common definitions to help you with this. Low open rates – Marketing produced content (blog, white paper, etc.) Issue #2: Lead Management.

Education 320