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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Rank 246
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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

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Qualifying Prospects Through Lead Scoring

Janek Performance Group

Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close. Sounds simple, but when your CRM is filled with thousands of leads, knowing who (and who not) to contact, can be a challenge. Lead scoring has been around for over a decade.

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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

Your business needs leads to continue growing and thriving. Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The tools optimizers use to increase conversion rates. Scoring" leads with dollars. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. How to make design and copy decisions with data. Data you already have but aren't using. The way data changes the way we design online.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. Identify and Prioritize the Most Promising Leads AI tools can use ZoomInfo data to identify the most promising leads from a cohort of potential prospects.

Lead Rank 130
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.