article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Target market challenges.

article thumbnail

How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

99% of their revenue is 'recurring' (SaaS) and with less than 1% customer churn. They invest only 14% of revenue and have only 12% of their people working in sales and marketing. Salesforce and NetSuite are the most relevant with WiseTech added to this illustration by me with Graham's permission.risen.

Revenue 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Sales Hub Enterprise and an Ecosystem of App Partners

Hubspot Sales

As a result, companies have never been in a better position to enable their sellers with tools to grow revenue. That’s why it’s so important to select technologies that work together, eliminating the need for multiple sign-ons and user experiences while enabling reps with the functionality they need to grow revenue.

article thumbnail

EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe. Public tasks.

Outbound 246
article thumbnail

Why You Should Integrate Accounting Tools Into Your CRM

Hubspot Sales

And frankly, it shouldn’t be that way if you’re looking to bring in more revenue. Speaking of revenue, how closely are you tracking the revenue sources for your business? Can you tie each dollar earned by your business to a specific deal or marketing campaign? Accurately record revenue sources. Oracle NetSuite.

CRM 111
article thumbnail

Choosing the Right Marketing Automation Platform

SugarCRM

Marketing automation (MA) can help any business streamline the marketing process, and you must consider it if you want to stay competitive. Simply said, marketing automation means automating customer-facing processes, tracking their interactions, and providing records of customer information and status. .

article thumbnail

ERP vs. CRM: To Integrate or Not to Integrate

Hubspot Sales

The global Enterprise Resource Planning (ERP) software market is expected to earn $47 billion in revenue by 2022. A CRM system organizes one function of the business: to streamline a company’s interaction with current and potential customers -- usually through the automation and data sharing of Sales, Marketing, and Customer Success.

CRM 92