Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. This makes qualification essential to drive revenue growth, optimize resource allocation, and foster long-term customer relationships. There, we looked at key indicators to assess before passing prospects to sales.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. They can be instrumental in accelerating revenue generation and fostering customer relationships.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What are prospecting insights? This leads us to today’s post.

Data 246

Data Prospecting Strategy Cold Calling 246

Pipeliner

OCTOBER 29, 2022

The company’s Proof BusinessGPS is the world’s best and fastest automated Marketing and Revenue Optimization platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”. Affordable Tools for Marketing. Marketing Innovation. He is CSMO at Pipeliner CRM.

Revenue 52

Revenue Video Marketing Advertising 52

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. Both business processes are crucial to generating revenue and keeping your company profitable. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Cost per Lead Sales Qualified Lead 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Allego

FEBRUARY 13, 2024

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. There’s little to no collaboration between sales, marketing, and enablement teams.

Revenue 62

Revenue B2B Scale Buyer 62

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Sales and Marketing Management

DECEMBER 14, 2020

There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. Marketing is the sales development team. Will these demos then steer prospects to a custom portal on a website where they are invited to collect what they find and share out to their buying team members?

B2B 199

B2B Revenue Top of Funnel Margin 199

Gong.io

OCTOBER 12, 2022

Ahhh … Revenue Intelligence. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? What is Revenue Intelligence? Revenue Intelligence is what we do here at Gong; we created the category!

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Bigger budgets?

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Highspot

DECEMBER 11, 2023

Sales teams must rise to greatness to thrive in the competitive market of today. Research from Highspot reveals that sales representatives spend only 25% of their time actively selling. However, these proficient teams operate in competitive markets where uncertainty prevails, especially in challenging economic times.

Sales Enablement 52

Sales Enablement Revenue Maximizer Face-to-face 52

Chorus.ai

APRIL 11, 2022

Today, Sutton is the vice president of revenue operations at ZoomInfo. And while he probably won’t need to put on a hard hat anytime soon, overseeing sales and marketing operations for a B2B software provider has offered plenty of opportunities to use the same skills that helped him in manufacturing. What is Revenue Operations?

Cost per Acquisition 117

Cost per Acquisition Revenue Cost per Lead Lead Rank 117

Hubspot Sales

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. Business strategies aren’t one-size-fits-all — not every prospect has the same one. Is your prospect's goal to increase revenue? Increase profit?

Prospecting 104

Prospecting Consumer Margin Objections 104

Zoominfo

FEBRUARY 26, 2021

In general, automation can dramatically increase the efficiency of a sales team by automating phone and email outreach, activity management, and ultimately increasing conversions and revenue. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue. The Rise of Sales Automation.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Sales and Marketing Management

JANUARY 30, 2019

Case in point: NewVantage Partners annually surveys C-suite participants to understand market trends and associated corporate strategies. The firm’s most recent research indicated that 99 percent of respondents want to improve upon the strategic use of online data. Another advantage of data scraping is investigating changing markets.

Data 204

Data Revenue Hiring Infusion 204

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

The Brooks Group

JULY 23, 2018

That’s why it’s key that your salespeople use a customer-focused, consultative selling process with every prospect and customer they interact with. To truly be successful in today’s competitive landscape, your organization must have a strong alignment between the Customer Service, Marketing, and Sales departments. vs. 36.3%).

Customer Service 56

Customer Service Research Revenue Customer 56

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations.

Ideal Customer Profile 98

Ideal Customer Profile Intent Lead Rank Lead Scoring 98

Hubspot Sales

DECEMBER 14, 2021

But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue. Achieving Predictable Revenue takes three key activities: Understanding Your Funnel. Next, you determine your average deal size to ensure you can accurately anticipate your revenue.

Revenue 111

Revenue Cold Calling Lead Rank Top of Funnel 111

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Hubspot Sales

SEPTEMBER 22, 2020

Much of a sales team’s ability to deliver a seamless buying experience depends on the accuracy of the data in its system, the reliability of the reporting tools at its disposal, and the usability of the automation and prospecting features it works with every day. Canada, the U.K, and Australia. Let’s take a closer look.

Research 118

Research CRM Consumer Software 118

Mindtickle

MARCH 14, 2024

At this year’s Sales Enablement Summit in Austin, Stephanie Massey, Senior Sales Enablement Manager at Alkami Technology, joined Teri Long, VP of Revenue Enablement at Mindtickle, to discuss how Alkami has leveraged Digital Sales Rooms from Mindtickle to deliver personalized, engaging experiences that enable sellers to close more deals.

Revenue 52

Revenue Sales Cycle B2B Decision Maker 52

Nutshell

JUNE 6, 2019

Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. Tools for researching companies: Google. If your prospect company is a startup, they most likely have a profile on AngelList.

Research 95

Research Tools Prospecting Buyer 95

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

JUNE 16, 2021

Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. How to Personalize Your Prospecting Emails. Sure enough, he responded.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Scale Guidelines 130

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Account 181

Account Revenue Top of Funnel Funnel 181