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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26] And then the pandemic hit.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling?

Examples 130
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28 of the Best Custom GPTs for Sales in the GPT Store

Allego

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. For marketing strategy? They continue to innovate and improve. To create images?

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Is Your Online Brand Different than Your In-Person Brand?

No More Cold Calling

If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. Social media is a place to begin conversations, to begin relationships. And relationships don’t happen overnight. billion, and 3.2

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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

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#SalesChats Ep. 45: Sales Metrics that Matter in 2018 with Jason Jordan

Pipeliner

For 20 years, Jason has worked internationally in industries such as technology, manufacturing, distribution, financial services, telecommunications, consumer products, health care, and hospitality. Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. Martha Neumeister.

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Difference Between a SDR and BDR?

InsideSales.com

According to LinkedIn “business development is the process of finding the match between a product (or solution) and a segment in the market. A BDR’s responsibility is to focus on generating qualified marketing leads. They convert cold leads into warm leads, and effectively they pass the baton from marketing to sales.