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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. How does this solution compare to other vendors that you’ve seen? Once a lead comes in, what happens to it?

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.

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AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world. So that market dynamic is interesting.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

My Hot Picks for Off-Site SalesTech Vendor Events. Brainshark @brainshark Sales Enablement Software for an Always-Ready Sales Force. Join Gong and Marketo along with DiscoverOrg. Quickly deploy strategic sales and pricing plays based on changing market, cost and competitive dynamics. Manufacturing Lodge.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Every software company is different, and likewise, every partner program is different.

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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

Hilarie Koplow McAdams, President of Commercial and Small Business at salesforce.com explores how the Cake Boss of Carlo’s Bakery is transforming a neighborhood bakery, how Square is building a robust ecosystem of vendors and buyers and how top executives from Yelp are fueling their own hyper growth. Dramatically. EPrize (Booth 227).

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

Adobe’s software has been widely recognized for making marketing teams successful,” said David Keane, CEO of Bigtincan. Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. Blog Article.