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Who Owns the Pipeline, Marketing or Sales?

Pointclear

Traditionally few would contest who owns the pipeline in any organization. It’s referred to as the sales pipeline and it’s owned by sales people, right? With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). Lead nurture programs done well triples your B2B sales lead generation marketing ROI. How many calls will be returned if you don’t leave a voicemail?

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

Home About The Pipeline. The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. The Pipeline Guest Post – Craig Rosenberg.

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Listen more, talk less … and drive more revenue

Pointclear

This is a skill that we teach our associates, who spend their days making dials (80 to 100 a day) and engaging B2B sales prospects on behalf of our clients. Open-ended, clarifying and probing questions are important tools. Perhaps the most important topic that we go over—in detail—is the art of active listening. Pay attention.

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How to Diagnose if Inbounditis is Killing Your Sales Pipeline

Pointclear

Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet. Management is measuring marketing on the number of leads turned over to sales and on a cost-per-lead basis. These measurements drive low-quality leads to sales.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Every marketer should take a sales guy to lunch. The 7 Biggest Misconceptions of Successful B2B Marketing.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck. But by how much?