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Who Owns the Pipeline, Marketing or Sales?

Pointclear

Traditionally few would contest who owns the pipeline in any organization. It’s referred to as the sales pipeline and it’s owned by sales people, right? With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). For example: With effective list management for every lead you generate you should also generate one “pipeline.”

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

Home About The Pipeline. The Pipeline Renbor Sales Solutions Inc.s The Pipeline Guest Post – Craig Rosenberg. The Pipeline [.]. PointClear PD. PointClear PD. Sales Tool. Free Resources. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared.

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Listen more, talk less … and drive more revenue

Pointclear

Open-ended, clarifying and probing questions are important tools. They also work really well when it comes to identifying prospects, uncovering needs … and progressing them down the pipeline. Read this post , written by Jim Hall, a PointClear associate, to learn how he applies these listening skills every day.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. So is the idea of a waterfall, a pipeline or any other metaphor that leads marketers to believe that leads flow in a linear fashion.”. The 7 Biggest Misconceptions of Successful B2B Marketing.

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How to Diagnose if Inbounditis is Killing Your Sales Pipeline

Pointclear

For the record, I am an inbound-marketing advocate and an early adopter of marketing automation tools. The combination of inbound and outbound marketing, call it all-bound marketing, is a proven formula for creating a healthier sales pipeline. These measurements drive low-quality leads to sales.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 The only way to keep your pipeline full of HOT, qualified leads is to prospect through referrals. Do you really think marketing can qualify your leads?