prospecting-sales-leads-quantity-vs-quality 
The Sales Hunter
MARCH 31, 2012
Where are you getting your prospecting sales leads? And are you concerned about quantity or quality? Too many salespeople seem to believe in simply getting as many leads as possible. I will then contend the focus needs to be on the quality of the prospecting sales leads, rather than on the quantity.
Janek Performance Group
APRIL 17, 2024
In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing.
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The Pipeline
JULY 7, 2021
Want to split a room of salespeople, just ask if “sales is a numbers game or not?” Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends. But as is the case when we evolve, one can emerge with a third, better alternative.
Zoominfo
JUNE 27, 2022
When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Sales teams usually seek a balance between quantity (data coverage), quality (data accuracy), and cost.
BuzzBoard
JANUARY 16, 2024
In the fast-paced world of digital marketing, where the race for leads and conversions can be relentless, salespeople often find themselves caught between the dilemma of quantity versus quality. The logic is straightforward—more emails sent should result in more responses and, subsequently, more sales.
MarketJoy
AUGUST 24, 2022
For decades, companies have struggled to strike a balance between lead quality and lead quantity. While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. What is Lead Quality? What is Lead Scoring?
Zoominfo
AUGUST 4, 2020
What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.
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