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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

Pointclear

You start to see unique trends based on the specific source of the leads. Both good and bad trends. In my case, it was a bad trend. The leads came from a webinar. The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software.

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Follwer her on Twitter @marketingprofs. Wiley, 2011). What about you?

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TechTarget Announces Closing of BrightTALK Acquisition

SBI

As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. BrightTALK is expected to help accelerate this trend based on its subscription offerings. “We

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel. Facebook likes.

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Will You Use Nine Proven Strategies for Building Your Small Business?

Smooth Sale

Attend networking events, join online forums, and connect with industry experts to help you better understand the current market and trends in your sector. Use platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with people who may be interested in what you have to offer.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?