starting-with-a-blank-sheet-of-paper 
Partners in Excellence
JUNE 9, 2021
Part of our problem in figuring out how to respond to these changes is that we continue to start from our current/historical models of marketing, selling, customer service/experience. What if we weren’t bound by the way we have always done things and designed the engagement process from a “blank sheet of paper?”
Membrain
JUNE 13, 2021
This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them.
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Partners in Excellence
JANUARY 15, 2019
You can play along, take out a sheet of paper or open a blank document. After all, that’s what sales is responsible for, so why don’t we start there? We might start with some things like, what are the problems we are the best in the world at solving? I’d like to go through a thought experiment.
Partners in Excellence
JANUARY 12, 2022
What If We Started With A Blank Sheet Of Paper? They need to address new opportunities, they need to solve problems, they need to rethink and do things differently. Often, customers incite themselves to change. Perhaps it’s problems, perhaps competitive threat, perhaps it’s being opportunistic.
Partners in Excellence
DECEMBER 6, 2022
To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. Data shows we often need to reach out over 15 times to catch the attention of prospects. Yet he persists. (I
Allego
DECEMBER 22, 2020
There are several reasons: Sellers don’t really like the content and think it’s too long, short, high-level [fill in the blank]. Here are the core assets to start with. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials. Why is that?
Partners in Excellence
JULY 19, 2021
But if they aren’t looking and don’t know they should be, how to we find them, reach out to them, incite them to change, perhaps even to start a buying journey. We know that customers are moving increasingly to a digital buying journey, supported by sales. SEO becomes important.
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