The Anatomy of a Successful Cold Call: 4 Steps to Better Cold Outreach
Zoominfo
OCTOBER 5, 2023
In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. And doing it well, at scale, is a skill that separates the best sales reps from the rest. Let’s see how. Is that fair?
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