The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

AUGUST 4, 2010

A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Similarly, Collective Media reported that in February 2010, click-throughs were the most common measurement of ad network performance, used by 64% of responding advertisers.

ROI 40

ROI Marketing Decision Maker Survey 40

The ROI Guy

SEPTEMBER 21, 2010

in 2010 compared to 2009 levels. This increase in marketing budgets is welcomed by stressed marketing executives who dramatically cut spending, campaigns and staff during the Great Recession. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% compared to 2008.

Revenue 40

Revenue Marketing Vendor Survey 40

Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Author: Jim Ewel This should be the golden age of marketing. Even with the pandemic, budgets are only down by roughly 5%. . Focus on outcomes, not outputs. . and who are measured on throughput. .

Marketing 207

Marketing Advertising Advertising Twitter 207

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Fill the Funnel

SEPTEMBER 9, 2010

Advertising links. Email campaigns. Blog posts and comments on sites that I contribute to, but cannot see the stats. Links embedded inside mobile, iPhone, and Internet-aware applications. Links to PDFs and other files on my website and in emails. Emails to prospects and clients. Links in customer support emails.

Maximizer 97

Maximizer Ideal Customer Profile Twitter Top of Funnel 97

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. Let the Good Times Roll?

ROI 45

ROI Buyer Buying Cycle Social Media 45

Hyper-Connected Selling

MAY 21, 2015

This article was originally published on June 30th 2010. You can’t just have a humdrum product and expect a glitzy ad campaign to sell it. Stop advertising and start innovating.” (pg pg 3) Which is why traditional advertising, centered around spewing out as much noise around a topic as possible, isn’t working anymore.

Advertising 40

Advertising Advertising Consumer Segment 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Gartner reduces IT Spending Outlook for 2010, but. Here are the top six benefits: 1. Latest Research.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

LeadFuze

AUGUST 5, 2021

Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association’s lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012. The Sales Blog-Anthony Iannarino. The Gist: .

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98