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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year.

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“How” You Sell Is As Important As “What” You Sell – Here’s Why

Gong.io

In 2011, the marketing technology landscape consisted of a total of 150 competitors in the space: Now, you’d think that 150 is already a lot to handle. How You Sell > What You Sell: A Case Study. And all of them are more or less the same. Take marketing technology as one shining example of this….

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees. Case studies, documentation, and working through our specific use cases, help the most from a resource standpoint. Founded in 2011.

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Heavy Hitter Sales Blog: Summer Reading for Salespeople on.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

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Natural Language Processing: Definition and Examples

Connext Digital

What they published in 2011 quickly became the de-facto standard in academic finance. Natural language processing saves time for lawyers by identifying where specific phrases are mentioned in a lengthy document or exactly where a decision is made in the judgement of a case.

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Heavy Hitter Sales Blog: Should You Get An MBA? Advice for.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.