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Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

In 2011, P&O Cruise lines cut is commission rate from 12% to 5%. While insisting that both companies will stick with the reduced 5% base rate commission introduced in 2011, Truscott said agents will get an additional £50 per passenger on Cunard''s Vantage fares and an additional £20 per passenger on Getaway deals.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing.

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How BMW Would Have Benefited from Social Selling

SBI Growth

As the following BMW case study illustrates, Social Selling impacts the entire organization. On April 18 th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people. It is a risk mitigator, branding engine and market research mechanism. BMW Electric Uproar.

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The Pipeline ? Mine the Gap!

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. ME: And if we were to look at your plan going into 2011, what were the numbers you based your plan on? For Email Newsletters you can trust. February 2012.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

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Sales excellence – understanding the clutch player – An STC Classic

Sales Training Connection

An interesting article – Performing Best When It Matters Most – appeared in the Kellogg Insight (August 2011). A good design approach would involve crafting role-plays and case studies where the participants have a chance to practice and discuss alternative approaches for handling the high pressure situations.

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