Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees. Instead of asking, “ Who should I be prospecting into? ” Cast a wide net, and prospect into the entire team, not just C-suite and directors.

Outsourcing Services 77

Outsourcing Services Scale Vendor Pivotal 77

Gong.io

AUGUST 20, 2018

In 2011, the marketing technology landscape consisted of a total of 150 competitors in the space: Now, you’d think that 150 is already a lot to handle. How You Sell > What You Sell: A Case Study. And all of them are more or less the same. Take marketing technology as one shining example of this….

Competition 54

Competition Trends Case Study Up-Sell 54

Customer Centric Selling

JULY 29, 2013

The top of the funnel is filling with highly qualified prospects. As the following BMW case study illustrates, Social Selling impacts the entire organization. On April 18th 2011, BMW CEO Jim O''Donnell told a group of reporters: "Electric Vehicles won''t work for most people. Find out what they thought of BMWs response.

Social Selling 45

Social Selling Top of Funnel Training Case Study 45

The ROI Guy

OCTOBER 31, 2011

Strategic knowledge – you need to know the overall strategic direction of the prospect, and current performance against goals. Enhanced case studies with video / audio can be more effective, providing evidence of success in the customers own voice / image.

Vendor 79

Vendor Proposal ROI Competition 79

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The Sales Association

NOVEMBER 9, 2011

Wednesday, November 9, 2011. But these prospects raised their hands," they tell you. Case Study We do phone sales training with a Fortune 50 wireless telecom client that has a large SMB field sales team in the Midwest. When you get a prospect on the phone, always ask, "Do you have a quick sec?" Cold Calling Lives.

Cold Calling 34

Cold Calling Top of Funnel Face-to-face Call-back 34

The ROI Guy

NOVEMBER 29, 2010

And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

OnePageCRM

MAY 25, 2017

Prospecting is the most difficult part of the sales process for salespeople. For a cold prospecting call, where your goal is to convert a cold lead into a warm prospect, your call is unexpected so you’ll need a different tack. Sean Burke, CEO of prospecting software Kitedesk offers this example email: Hi Jill.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

HeavyHitter Sales

SEPTEMBER 28, 2007

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011. Of course, the prospect realizes their doing this too. If you are successful, you will have a solid foundation with the prospect over the long-term. Closing Techniques Using Sales Linguistics.

How To 60

How To Penetration Lead Generation Case Study 60

Bigtincan

DECEMBER 8, 2021

Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. So, even if sellers are with prospects at a location with no internet, Bigtincan will still surface relevant files to the sellers — which takes us to the next differentiator. #3:

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

Tony Hughes

FEBRUARY 24, 2018

You can see there is a problem with salespeople writing content if they are not good at it and if it distracts aways from important prospecting and selling activities. Prospects and customers are watching so we must make it count. Main Image: Flickr: kris krüg - Sir Richard Branson at WE Day Vancouver 2011

Ideal Customer Profile 68

Ideal Customer Profile LinkedIn Hiring Outsourcing Services 68

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Buyer 82

Buyer B2B Comparison Buying Cycle 82

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Sales Enablement 45

Sales Enablement Report Tools ROI 45

The Sales Association

MAY 22, 2011

Sunday, May 22, 2011. I often encourage prospective clients to test and leverage inbound and direct mail before they invest in telemarketing. In these cases, the prospect and customer will likely be using online information to form an opinion about the client. Why Telemarketing Remains the Unsung Hero of Lead Generation.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

SBI

NOVEMBER 7, 2019

Founded in 2011, Percolate has grown into one of the leaders in the enterprise content marketing space, with customers that span both business and consumer brands including DHL, Electronic Arts, VMWare, and DocuSign. Prospect Intelligence. Prospect Engagement. Personalized sales prospecting videos increases engagement.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

LeadFuze

AUGUST 5, 2021

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. A Post Worth Your Time . Salesforce Blog.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98