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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 times more revenue and 6.2 The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs.

Revenue 174
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The Pipeline ? Sales Force (Mis)Alignment

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. December 2011.

Pipeline 223
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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. When the GDP is up, the lead rate increases, and vice-versa. Lead rates never dropped to zero.

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The Pipeline ? Sales Alchemy

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Our mission as salespeople is simple, drive revenue. The nearsighted perspective presents quantitative information including the number of sales opportunities, the stages they are in, and the expected revenue from each sale.

Pipeline 198
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The Pipeline ? Preparing for Sales Success ? Part 1

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. Demand Generation. Your email address will not be shared. Sign up for our Email Newsletter.

Pipeline 241
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Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

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The Pipeline ? In Conversation ? How to Shorten the Sales Cycle

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Rather than taking the scripted approach, Michael Bird , Chief Revenue Officer at NetProspex , and I sat down (some distance apart, he in Boston, and I in Toronto), and had a discussion on various aspects of the subject. December 2011.