2012 Marketing Microsoft Prospecting 
The Sales Hunter
OCTOBER 29, 2012
Quit trying to worry about whether your marketing plan is getting drowned by the big boys. The launch of both the Microsoft Surface tablet and the launch of the new Apple iPad Mini is a classic case of this. Advertising and marketing buzz creates awareness and serves to open up new markets. It makes you an order taker.
The Sales Hunter
MAY 14, 2012
Prospecting for sales is hard enough, but it’s made even harder when the strategy being used is either based on hope — or worse yet something like spraying and praying. I talk a lot about the need to have a very clear sales prospecting process. Far more prospecting systems fail due to user than due to the system.
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A Sales Guy
JANUARY 31, 2014
Technology has made it cheaper and faster to get in front of prospects, but somebody forgot to make sure you understood that what you say and how you say it wins the e-ticket ride to the next step in the sales process – OR NOT. Competition for your prospects attention is tougher than ever. Your message stinks. You know that.
CloserIQ
OCTOBER 10, 2018
Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Founded 2012. Founded 2012. Klaviyo is providing better email marketing solutions for ecommerce stores. Founded 2012. Founded 2014. 51-100 employees. 107 million in funding.
HeavyHitter Sales
APRIL 7, 2013
Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. At other accounts, prospective buyers weren’t experienced with purchasing products. Product Commoditization. 800 Pound Gorilla.
Hubspot Sales
AUGUST 21, 2023
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.
Crunchbase
DECEMBER 6, 2021
There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?
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