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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Best Sales Videos.

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Yes Social Media Works for Small Business Owners

Increase Sales

Along the way, I reviewed books over at Amazon; opened a Twitter account; Facebook and several others. This week I achieved another measurable milestone by being included in this list of the Top 25 Sales Influencers in 2013. I am truly honored that Open View Sales Lab included my name in their 2013 list. Share on Facebook.

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When Was Sales Not Social Selling?

Increase Sales

” Social media is a marketing distribution channel. . Through content marketing using social media channels, a lot of attention,some negative, is happening. Remember social media is a marketing tool, a marketing distribution channel. Share on Facebook. Let us not forget people buy from people they know and trust.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. This particular marketing channel does take time and is not the quick fix to increase sales. For the last 11 years I have using social media as a marketing channel.

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Leadership Is the Heartbeat of Your Blog

Increase Sales

People continually communicate with me why they enjoy this blog as well as some of the others I share through the various social media channels. Without this blog I would not have been recognized as one of the Top Sales Influencers for 2013. ” Share on Facebook. Forthcoming. These words describe leadership.

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How to Bridge the Sales & Marketing Divide

SBI Growth

Discover insights and market trends from SBI’s research in 2013. One is using software tools to gather comments & keywords from social outlets such as LinkedIn, Facebook & Twitter. Here are some best practices when developing Social Listening: Cast a wide net – Listen to Company, Competitor, Channel, Contact, and Market.