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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Digital marketing investment will exceed 50% of total program budget by 2016.

B2B 325
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How to Fix Your Lead Problem

SBI Growth

What distribution channels will be used? 3: Analytics – this is the evolution of performance. Content marketing will get you to you 2014 revenue contribution goal. This list is not comprehensive but is a good springboard. #1: 1: Strategy – what will the overall content strategy be? Essentially, how can you monetize your content?

Leads 288
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How Can You Use Data to Build Better Personas?

Zoominfo

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Additionally, personas can help to enhance SEO strategy. Where Does Data Fit In? But where does it come from?

Data 213
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Digital Marketing Takes Center Stage

Sales and Marketing Management

Zac Harris, director of SEO at Nacho Analytics, which provided its customers website analytics of competitors, had a different take. In an article published last November updating their 2014 piece, Westerman and co-author Didier Bonnet state that a large percentage of companies continue to struggle with their digital transformation.

Marketing 120
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How to Fix Your Lead Problem

SBI Growth

What distribution channels will be used? 3: Analytics – this is the evolution of performance. Content marketing will get you to you 2014 revenue contribution goal. This list is not comprehensive but is a good springboard. #1: 1: Strategy – what will the overall content strategy be? Essentially, how can you monetize your content?

Leads 180
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How B2B Buyers Search for Tech Solutions

Tenfold

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. This share spans across a variety of channels.

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Artificially Intelligent Selling

Tony Hughes

Social, Mobile, Cloud and Big Data have dominated the ‘trend’ conversations in 2014, and all four will continue to gain momentum as change agents in B2B and B2C business. There are 1,000 channels but there’s nothing on. The sheer volume of content, channels and workload is killing quality.

B2C 80