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Data, Analytics, & Algorithms: Bedrocks of Future Organizations

Brian Vellmure

But regardless of what your organization does today, or will do, there are three bedrocks that will power successful organizations in the future – Data, Algorithms, and Analytics. Analytics. It doesn’t take much data to overwhelm the processing capability of humans and this is where the role of analytics come in. Hiring decisions. Purchasing decisions. Algorithms.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.

Demand for speed driving investment in customer analytics & marketing technolgy

Brian Vellmure

When he asked what the conference was about, I replied “analytics”. began to touch on the use of analytics in sports, making better strategic decisions based on a number of variables: Was it better to repeatedly pound it in to the block, or fire away from 3 point range, or a mix of both? Analytics growing in strategic importance. heard several folks at this year’s SAS Global Forum making the case that analytics is the trump card that is helping to pave the CIO’s path to the more strategic conversations at executive table. He looked at me with a blank stare.

What Does It Mean To Be A Channel In An Omnichannel World?

Partners in Excellence

New tools and analytics enable manufacturers to more effectively engage customers regardless of the channel they choose at the moment. It’s a fantastic ability to engage and manage the conversation–the analytics vendors will make boatloads of money as will consultants who help manufacturers implement these capabilities. But what happens in an omnichannel world?

6 Handy Tools to Monitor Social Media Success

Vertical Response

Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization. Analytics measure impressions, retweets, clicks, mentions, replies, likes and comments. Hootsuite Analytics/UberVu. Facebook Insights.

60 Minute Crash Course on Channel Management | Avangate Blog.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. « 7 Tips for a Successful Affiliate Sales Channel. Part One – Affiliates Info Page » 60 Minute Crash Course on Channel Management. Are your products channel ready? Channel expert Ken Beam @ The VAR City brought in his 25 years of experience in Strategic Partnership Management and Development. The 5 Es of channel success. The 5 Es of channel success – Ease (at number one!),

Big Data in the Channel: An Untapped Growth Opportunity?

Tech Bytes

More than two-thirds of all IT revenue flows through indirect channels, industry analysts estimate, and transactions between IT providers and their channel partners and end customers generate mind-boggling amounts of data. Unfortunately, too few providers are tapping their channel data’s full potential. Data gaps and quality issues have stymied channel managers for decades.

How Customer Identity Management Can Improve the Customer Experience

The 1to1 Media Blog

There's a goldmine of valuable data in the cross-channel interactions customers conduct. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends Marketing customerdatamanagement customerexperiencestrategy customerinsights

Make Marketing More Efficient by Embedding Analytics on Top KPIs


Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Turning Channel Operations “Process Poets” Into “Quant Jocks”

Tech Bytes

You’ve got a tremendous opportunity to mine your mountains of channel data to find new growth opportunities—but does your channel operations team have the skills you need? Gathering data from dozens, hundreds or even thousands of channel partners is critical for any high-tech company. So should you hire a crop of freshly minted math PhDs to mine your channel data?

Bridging the Customer Service Gap

The 1to1 Media Blog

Organizations are under pressure to keep up with these changes while also providing fast and reliable service across multiple channels. And while progress is being made in understanding customer needs through speech analytics and other solutions, many organizations still struggle to close the gap between consumer expectations and services. The way we communicate is rapidly changing.

Become a CX Conductor: Breaking Down IT Vendor and Partner Silos

Tech Bytes

Truth or myth: High-tech vendors have little power to influence the customer experience when selling through channel partners? However, in today’s hyper-competitive IT market, vendors must protect their brands and deliver on their value propositions regardless of their channel strategy. For high-tech marketing and sales professionals who think that this is a truth, shame on them.

Customer Journey Mapping Comes Into Greater Focus

The 1to1 Media Blog

Progress on customer journey mapping has dovetailed with a recognition by organizational leaders to cater more effectively to customers' omnichannel and cross-channel behaviors. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends customerexperienceimprovement customerexperienceprograms

Webinar Replay: Tips for Using Social Media in B2B Marketing


With so many social networks out there, it’s important to know the most effective channels for B2B marketers. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective. Below are some best practices Kushner discussed around content and analytics. B2B Social vs. B2C Social. Measuring Social Success.

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Content Marketing: Taking the Long View

The 1to1 Media Blog

One of the things I like most about LinkedIn, Twitter, and Facebook (and Google Alerts, for that matter) is the access these channels provide to thought leadership on so many different topics. Customer Engagement Customer Experience Customer Loyalty Customer Strategy Data Analytics Emerging Trends Marketing contentmarketing customerinsightsenjoy being able to pick up insights from recognized industry and topic experts and from everyday practitioners that are in the trenches. There’s more… To read the rest of this blog posting click here or visit

Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Data Analytics. 1to1 Magazine. Issues. Books.

What is the Secret to Successful Sales Effectiveness Initiatives?

Sales Benchmark Index

Forecast: Develop a sophisticated forecast model that leverages predictive analytics. Channel Management Strategy Human Resources Change Management “The culture of our organization is what will hold us back. We know what changes we need to make and the right solutions for our problems. That’s the easy part. Getting the organization to adopt them is far more difficult.”

Analytics E-Book for Software Vendors v2.0 | Avangate Blog.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. » Analytics Minibible for Software Vendors v2.0. It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. believe in actionable metrics, so I decided to act and publish an updated version of the Analytics miniBible for Software Vendors. Go on, download the  Analytics miniBible for Software Vendors. Software Business Blog.

Keys to Social Monitoring, Analytics and Reporting | Avangate Blog.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. « Importance of Capturing PPC Keywords through Analytics. Keys to Social Monitoring, Analytics and Reporting. Each one of the great number of social media analytics tools available today is somewhat different in its approach, metrics, measured channels, reports, depth of analysis etc. Clearly, both analytics should be used in your social media strategy for the best results. Software Business Blog.

Importance of Capturing PPC Keywords through Analytics.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Keys to Social Monitoring, Analytics and Reporting » Importance of Capturing PPC Keywords through Analytics. Digital is a channel that can and should be tracked end to end. Software Business Blog. Blog |. Table 1.0:

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

The relationships fostered via social media and other channels during the acquisition stage are deeply impactful to customer conversion. Take full advantage of customer analytics. Additionally, analytics can reveal who’s using your product and how they’re using it — and more importantly, how they’re not using it. Want to learn more?

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. Facebook has a very robust analytics package, and allows you to download very detailed reports. Just be aware that the data you see on Facebook Insights might not reflect a post’s overall performance on other social media channels. Now, Facebook is rolling out its Audience Insights tool.

Monetizing the Internet of Things

Software Business Blog

And its not just the tablets, smartphones and PCs which are growing as well, but this entire new category of contextual systems (local, social, sensors, wearables) that are going to revolutionize big data collection, analytics and improve our understanding of some core issues that affect health, fitness and other human issues. The M2M (machine-to-machine) connectivity is yet another channel of interaction, another touchpoint that needs to be supported. I recently discovered, and love my new Jawbone UP. But what about monetization? But not really for this guy ).

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Blog

Increasingly tracking multi-channel behavior will also play a role in assessing marketing performance. Lead Generation lead generation lead generation tactics marketing analytics marketing insights marketing metrics Marketing research marketing tactics mobile marketing for B2B marketing social media marketing for B2B marketing Content is really difficult to do right.

Strengthening Digital Customer Engagement by Creating Buyer Personas

The 1to1 Media Blog

As B2C marketers continue to gain experience engaging with customers in digital channels, a growing number of practitioners are striving to become more adept at segmenting customers by psychographics and demographics as part of their efforts to deliver relevant content, messaging, and experiences for specific target audiences.

Why Your Business Should be on Google+

Inside Campaigner

This makes it super easy for you to share and manage your contacts across all channels you choose. Analytical Insights. Analytical insights allow you to see key stats from your Google Plus dashboard including how many views your business listing has received, how many times you’ve been viewed in local search and how many people are engaging with you. Integration.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place?

Selling with Content: The failed content strategy of CNN

Ad Sales Blog

Hurricane Irene was bearing down on New York City, where I live, so I was clicking through the cable channels looking for news. A CNN meteorologist said the path of the storm was heading for New York. There is a huge difference between analytically balancing the left and right perspective versus passionately seeking the greater truth that supersede them both. Selling with Content.

Hoffman's Hot Seat: Becoming a Real-Time Analytics Organization.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Data Analytics. 1to1 Magazine. Issues. Weekly Digest.

Dell's Three-Pronged Approach to Social Media - Think customers.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Customers are communicating with their favorite brands in an ever-increasing number of ways; along with phone calls and emails, todays customers are increasingly using social media channels not only to follow and interact with companies theyre interested in, but also to share their experiences with these organizations. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Marketing.

How Social Technologies Contribute to a Better Customer Experience

Brian Vellmure

An Explosion of Channels, Interactions, and Touchpoints. Complicating matters of orchestrating improved customer experiences is the proliferation of channels and digital interactions. Customers are increasingly expecting organizations to respond quickly on their preferred channel in alignment with their increasing expectations. Companies are then ranked and categorized.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Why do you care? Visitor Source Tracking.

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Digital Customer Experiences: Integration Opens a World Of Optimization Possibilities

The 1to1 Media Blog

What if you could look over the shoulder of every one of your customers as they used your mobile apps, web pages, kiosks, and other digital channels? In the days when web applications were king, this type of insight was doable with simple web analytics and similar tools. What could you learn? How might you use what you learn to dynamically adjust your digital experiences?

A Customer Experience that Reaps Rewards Requires a Marriage of Marketing and IT

The 1to1 Media Blog

But marketers' customer engagement efforts are constantly challenged due to constant pressures to deliver a consistent and relevant customer experience across all channels. With the continuous explosion of data threatening to hamper marketers' customer experience efforts, as well as emerging social and mobile channels, organizations are frustrated with how and where to drive customer engagement throughout customers' lifecycle. Customer experience is no longer a "nice to have," it's a "must have."

What Do the IDC Predictions Mean for the B2B CMO?

Sales Benchmark Index

By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Only 20% of marketers will receive formal training on analytics and customer data management. Author: John Koehler.

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The Magnificent Seven of Free(!) Web Analytics Tools

Vertical Response

So you’ve set up your website and your business is ready to start generating revenue through a new channel, but how do you keep track of how such of that revenue is due to your site’s performance? The answer, of course, is by studying your site’s analytics. So without further ado, I give you the “Magnificent Seven” of free web analytics tools.

Changing an Industry – One Subscription at a Time

Software Business Blog

helping hand is given by automation tools, subscription management (including self-service options for renewals, upgrades, downgrades, migrations and proration) and behavioral analytics to assist with servicing the customer along the entire product lifecycle. The shift to SaaS and subscriptions has also created quite a stir among the reseller and channel sales communities.

Optimizing the Full Spectrum of Customer Interactions

Brian Vellmure

In it, an iconic message was communicated via a channel that hasn’t quite been brought to the mainstream yet (though it seems we’re getting close). Technological advancements towards real time access to information and individuals across synchronous and asynchronous channels continue to complicate the matter even further. The clip is below. Loyalty signals? conference.

Social Selling Is So “Last Year’s News!”

Partners in Excellence

The research shows…… Drum roll please… Customers leverage many different channels, sometimes simultaneously, through their buying process. They will use whatever channel is most convenient, most useful, most relevant at the moment. This isn’t really new, though what is new–but not unexpected is the expanding variety of channels the customer may leverage. Some channels will diminish in importance, then later return, some will be displace by others, which in turn will be displaced. No related posts.