Sales 2.0

JULY 8, 2022

Armed with the information from your informational interviews (and some solid Googling), you can now approach a senior executive in your target company and stand out from the rest of the 8AM-dialing crowd. Hence the conversion ratio is drastically different to cold calling where the prospect does not treat you as another real human.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

No More Cold Calling

JANUARY 8, 2015

Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. I have apps for Starbucks, Dropbox , Google Maps, Twitter, LinkedIn, and parking. Technology provides valuable tools for advertising, marketing, and sales research.

Fashion 120

Fashion Twitter Small Business Small Business 120

No More Cold Calling

JANUARY 6, 2015

Thanks to readers like you, 2014 was a great year. Perfect timing as we pivot to both accelerating my expert authority in the business and speaking more concisely to our target market. I’ve really been enjoying your conversations on YouTube. I recently told a colleague that I’m not currently mentoring anyone.

Referrals 120

Referrals Cold Calling Twitter Small Business 120

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. Because of the broad scope of prospecting, it requires varying sales and marketing techniques. In addition, studying your persona can also help you craft marketing messages that your leads will better respond to.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

SBI

JUNE 4, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.

Up-Sell 139

Up-Sell Revenue Closing Decision Maker 139

Sales Hacker

AUGUST 2, 2019

If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. DRIP: The Secret to Reliably Penetrate the Market.

Penetration 68

Penetration Industry Buying Cycle Marketing 68

Sales Hacker

MARCH 15, 2022

Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth. The importance of listening to the market instead of pursuing growth. Sales development school, marketing school, and more for your entire team. Product marketing, customer success, etc.

Hiring 93

Hiring Top of Funnel Salary Sales Talent 93

No More Cold Calling

MARCH 5, 2015

Social engagement is a hot topic in sales and marketing circles. Social engagement simply means having robust conversations, exchanging ideas, providing insights, and sharing expertise with clients and prospects. It also means eventually taking those sales conversations offline and making in-person connections that count.

Networking 120

Networking Social Media Referrals Cold Calling 120

Sales Hacker

FEBRUARY 28, 2020

Social selling became a buzzword around 2014 in the sales industry, and it’s already becoming outdated and ineffective for teams that use LinkedIn as just another inbox. The tactics you need to build a digital presence through LinkedIn are similar to the tactics used in content marketing. If someone comments on your post, that’s great!

LinkedIn 91

LinkedIn Strategy Ideal Customer Profile Intent 91

Showpad

NOVEMBER 17, 2019

It’s hard to summarize such an abundance of inspiring presentations, conversations, and moments, but I’ll try my best. I made my first contact with the company at a sales event in Belgium hosted by Minds & More back in 2014. TRANSFORM 2019: Fueled by passion, engagement, learning, sharing, and lots of Showpad customers.

Sales Enablement 81

Sales Enablement Top of Funnel Analytics Study 81

SalesLoft

OCTOBER 22, 2019

Catie Ivey is the Regional Vice President of Sales at Demandbase and has made her mark in the account-based marketing space. It’s one of the pieces that I had planned on talking about a little bit further on in our conversation. I’m going to Google it after this conversation. Catie : Yes. I agree with you.

Account Based Marketing 49

Account Based Marketing Study Sales Leadership Google 49

LeadBoxer

JANUARY 9, 2019

There are free tools that can help you do this, such as Google Analytics, but it’s also possible to take it a step further and learn how you can contact those visitors and which visitors are likely to become a customer. Are they not in your target market? Are there mismatched messages in your marketing campaign?

Google Analytics 69

Google Analytics Ideal Customer Profile B2B Sales Qualified Lead 69

Chorus.ai

DECEMBER 20, 2019

Just ask former math teacher Grace Tyson, who, in 2014, was struggling to define the unknown in a very important equation: Grace + [X] = new career. So, I Googled ‘entry-level positions in startups’ to see what I could find.”. Written by Sophie Cheng, Director of Customer Marketing for Chorus.ai.

Sales Management 73

Sales Management Hiring Automotive Scale 73

Hubspot Sales

JANUARY 17, 2018

Learn about sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. Bowery Capital has been producing this show since 2014, so there’s a lot in the archives. Like what you hear?

Scale 145

Scale Sage Lead Rank Lead Scoring 145

LinkedFusion

OCTOBER 10, 2023

It offers abundant opportunities for B2B marketing, mutually beneficial relationships, and competitive analysis. Compared to Twitter and Facebook, LinkedIn has a visitor-to-lead conversation rate of which is three times greater. In 2014, LinkedIn first introduced the idea of SSI. But they are no match for B2B selling.

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

LinkedFusion

SEPTEMBER 30, 2023

It offers abundant opportunities for B2B marketing, mutually beneficial relationships, and competitive analysis. Compared to Twitter and Facebook, LinkedIn has a visitor-to-lead conversation rate of which is three times greater. In 2014, LinkedIn first introduced the idea of SSI. But they are no match for B2B selling.

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

SBI

JUNE 3, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.

Up-Sell 57

Up-Sell Revenue Closing Buying Cycle 57

Hyper-Connected Selling

APRIL 14, 2015

By the end of that those few seconds, over half of a webpage’s visitors have left (according to research by digital metric tracker Chartbeat in 2014). They aren’t full sales conversations; in many ways they are your calling card. Fifteen seconds. You aren’t trying to explain everything you to prospective clients.

LinkedIn 45

LinkedIn Ideal Customer Profile Social Media ACT 45

SBI

APRIL 1, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Sales portals, emails, old documents, ask marketing, interrupt your colleague? In April 2014, we will launch our 2.0 Nancy: What does WittyParrot do?

Up-Sell 126

Up-Sell Decision Maker Revenue Closing 126

DiscoverOrg Sales

DECEMBER 11, 2018

In the frosty, early days of 2014, DiscoverOrg’s tech team was comprised of five internal technologists and a handful of contractors – all madly working to keep DOrg 1 up and running. I joined DiscoverOrg in 2014 to lead the technology team. Read it: GDPR Best Practices for Sales and Marketing. We put policies in place.

Company 150

Company Scale Data Hiring 150

Hubspot Sales

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Advance the conversation in a meaningful way, or just sit back and observe. Setup social listening alerts.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

SBI

APRIL 1, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Sales portals, emails, old documents, ask marketing, interrupt your colleague? In April 2014, we will launch our 2.0 Nancy: What does WittyParrot do?

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Sales Hacker

JULY 2, 2019

2014 saw the rise of marketing automation. You need to sound like you’re talking face to face with someone, even if you’re working from a keyboard and even if you’re sending bulk emails that were written by your marketing department. Don’t give information that someone could google in 30 seconds or less. Be a Human.

Top of Funnel 103

Top of Funnel Social Media Scale Face-to-face 103

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. For these purposes, we suggest using Total Addressable Market — an approximate maximal number of leads that match your ICP. the companies’ offices must be located in specific zip codes).

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

MarketJoy

MAY 8, 2018

For example, in the initial sales phase, it is common to encounter an element of fact-finding and market analysis. Review the customer’s core values and business activities, then tailor conversations accordingly. Why B2B marketers must offer customers a B2C experience. Interactions and Brand Ambassadors.

B2C 45

B2C Ideal Customer Profile B2B Customer 45

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. For these purposes, we suggest using Total Addressable Market — an approximate maximal number of leads that match your ICP. the companies’ offices must be located in specific zip codes).

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40

Sales Hacker

NOVEMBER 10, 2020

It’s a great conversation, and it’s really all about going off on your own and pushing yourself into that zone of discomfort where all personal growth happens. Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit.

Call-back 74

Call-back Scale Compensation Ideal Customer Profile 74