The Spiff Blog

MARCH 17, 2022

Marcello Albuquerque, Software Engineer. Dave started his career in sales and marketing prior to falling in love with the balanced left/right brain usage of product management. Having recently returned to the UK with his wife and daughter, he can be found spending his weekends exploring London’s markets, parks, and attractions.

Meeting 62

Meeting Engineering PeopleSoft Travel 62

Hubspot Sales

NOVEMBER 21, 2019

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. It tracks and manages all interactions and communication your reps have with prospects and customers. Keep the same software as your company grows.

System 109

System CRM Benefit Scale 109

SugarCRM

JULY 28, 2022

But B2B customers were very ready for it. Over the past 18 years of building a more than 500-person software company, I have had many employees working from home offices. However, there were challenges along the way, both for many of our customers who were on the same journey and for us. Some companies were ready; some were not.

CRM 26

CRM Webinar Metrics Meeting Strategy 26

Crunchbase

MAY 14, 2020

Abel’s wealth of knowledge in the software as a service space is demonstrated by not only his success at G2, but his previous work; he founded and led BigMachines, a leading SaaS CPQ company, to its acquisition by Oracle in 2013 for over $400 million. VP of Marketing at Outreach. Max Altschuler. Company Funding: $239 million.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Crunchbase

JULY 2, 2020

When UberEats first launched in EMEA in 2016, my team and I found ourselves immediately confronted with the challenge of scale. I also knew, as head of the food delivery business in Europe, that we were late in our entry into the market, and that the industry was evolving at an unprecedented rate.

Outsourcing Services 52

Outsourcing Services Scale Hiring Face-to-face 52

LeadBoxer

MARCH 28, 2021

Additionally, it involves an assessment of the industry, competitors, and other market variables. The process involves the following three elements : Customer Analysis : Understanding more about the needs and wants of the customer in order to provide relevant offerings. Furthermore, mobile messaging boosts customer loyalty.

Strategy 98

Strategy Customer Demographics Analysis 98

SBI

DECEMBER 4, 2019

The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level. . — December 4, 2019 — Brainshark, Inc.,

Data 73

Data SAP Lead Rank Lead Scoring 73

LeadFuze

SEPTEMBER 30, 2021

The Regulation, which was adopted in April 2016, took full force in May 2018 following a two-year transitional phase. GDPR’s Customer Service Requirements. You need to invest in lead creation software that is capable of creating tailored lists for your GDPR compliant cold emails. Conclusion.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Data Lead Rank 52

LeadFuze

JULY 16, 2019

In short, B2B marketers can no longer ignore the importance of CX, dismissing it as a B2C marketing trend. . According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. CX Maturity of B2B Organisations. Source: Accenture Strategy Report. Easier said than done, right?

Influencer 63

Influencer B2B Customer B2C 63

Crunchbase

MAY 14, 2020

Prior to joining Mixpanel he helped build and scale Stripe’s sales organization and served as an adviser to B2B software companies at Bain & Company for over two years. And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Close.io

JUNE 24, 2019

Marketing was responsible for building interest and generating leads and then sales would pick up the baton and close revenue. Marketing, driven largely by traffic goals, developed all sorts of techniques to build inbound interest and send leads pouring in— but this increase in traffic also increased the number of low-quality leads.

Outsourcing Services 91

Outsourcing Services Lead Rank Hiring Sales Qualified Lead 91

LeveragePoint

SEPTEMBER 21, 2018

Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). In 2016, according to Brent Adamson , the average number of stakeholders involved in a B2B purchasing decision had risen to 6.8. What else in your current marketing spend delivers returns like that?”. Buying roles.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20

Circleback

JANUARY 30, 2018

A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. The Marketing C-Suite Will Need to Be Both Tech & Data Savvy. Technological is advancing, and the market is becoming even more customer-centric.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

Resources 138

Resources Lead Rank Lead Scoring Hubspot 138

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. For these purposes, we suggest using Total Addressable Market — an approximate maximal number of leads that match your ICP. Months) in 2018 (similar to 2016, but less than 2014).

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

This alteration has changed the number of leads dramatically to a Total Addressable Market (TAM) of 1186. Total Addressable Market. For these purposes, we suggest using Total Addressable Market — an approximate maximal number of leads that match your ICP. Months) in 2018 (similar to 2016, but less than 2014).

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40

LeadFuze

AUGUST 5, 2021

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. The Gist: G2 Crowd is a massive name in the software space. WoodPecker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98