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Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222
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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. Download a PDF of this document. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). The GDPR deadline is looming.

Data 215
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Sales Tech Game Changers: How to Get Contracts Signed 21x Faster

SBI

Our team works closely with yours to apply best practices, configure and customize your account, answer questions, and train your users. And best of all, “representatives never need to leave the Salesforce interface, resulting in far less training.” Adobe is creating breakthrough experiences.

Microsoft 139
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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. So, he dusted off his old vision document and asked the new engineers if what he wanted was too hard. That move came with an internal surprise: Schuck suddenly found himself with a “world-class engineering team.”

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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What are they thinking about sitting in traffic?

The Pipeline

In 2016, approximately 854,000 Canadian car commuters spent at least 60 minutes traveling to work. Let’s borrow descriptions from marketing to simplify. All smart salespeople want to have a hand in “helping” their clients write the RFP document. One of those is thinking. Awareness – Consideration – Decision.

Lead Rank 250
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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. They invest only 14% of revenue and have only 12% of their people working in sales and marketing. TH: What's the secret to your growth given the relatively low investment in sales and marketing?

Revenue 65
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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.