2017 Blog Energy Marketing 
Zoominfo
OCTOBER 9, 2018
From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Or is it just another martech fad?
DiscoverOrg Sales
NOVEMBER 6, 2017
But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.
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Zoominfo
MARCH 12, 2018
billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. The primary driver for programmatic advertising is its ability to improve marketing efficiency. Keep reading.
Sales and Marketing Management
DECEMBER 14, 2020
A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Invest more in marketing content and make sure reps are up to speed on it.
Zoominfo
OCTOBER 22, 2019
These four areas of focus have helped make our events one that our sales team looks forward to all year long — and gives them a boost of energy which they carry throughout the following year. Bryerton offers this example from our 2017 event. “Selling to Marketers” was the focus of the event.
Pointclear
APRIL 1, 2015
Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. Find some quality time with your buddies and commiserate about how “cold calling’s dead” and “according to a ton of books and blogs it doesn’t work anyway.” What does all of this mean?
Sales and Marketing Management
DECEMBER 14, 2020
A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Invest more in marketing content and make sure reps are up to speed on it.
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