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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

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Account Growth And Innovation

Partners in Excellence

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. Once we do win and get that foothold, we seek to expand that relationship, we want to grow within the account. Expansion: We’ve got some presence within an account, we want to grow that.

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What to Look for in a Document Automation Tool

Cincom Smart Selling

For example, a sales rep using Eloquence could instantly produce a detailed quote by having the automation tool pull the prospect’s information from the CRM system, the latest pricing data from an ERP or e-commerce platform, and discounts from a pricing database into a quote template. Related: Why Is Customer Communication Important?

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Not Every AI Content Creation Tool Can Fuel Your Sales & Marketing Success

BuzzBoard

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool. Another red flag will be privacy and security concerns.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Top Sales Tools of 2020

SBI

The Top Sales Tools of 2020. CRM can’t help you target the best accounts – you know – the ones that are most likely to buy now, but Account Targeting solutions can. Today, we announced our annual Top Sales Tools of the Year awards presented in a beautifully crafted guide (thanks to Turtl one of our Top Tools).

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Which approach and tools should you implement to make the most of this potential? A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. Before choosing any technology for implementation, they thoroughly investigate the vendor. In the U.S.