How to Anticipate the Next Compelling Event of the Buyer Process
SBI Growth
NOVEMBER 4, 2012
Only two other businesses had generators. Your Buyers face their own compelling events. To know a Buyer’s compelling event is critical. Because this is the real reason the Buyer is buying. Compelling events are the engine of the Buyer Process. Before 2013 starts, now is the time to identify Buyer compelling events.
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