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Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. It becomes easier to create a sales flow that focuses on the outcome rather than the act of purchasing. As an extension of that, this allows you to spend time with those buyers most likely to act.

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What We Miss About Value

Partners in Excellence

Helping the customer understand and act is the greatest differentiated value we can create. And, not surprisingly, buying cycles reduce by 30-40% since the seller is helping the customer navigate their process effectively. Are they building their confidence they are doing the right thing–for the company and themselves?

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How to Use Email Automation to Nurture Prospects

Zoominfo

Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. Improved lead flow and qualification – Automated touchpoints makes the lead qualification easier with emails acting as a screening tool.

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“Are You Experienced?”

The Pipeline

But in how many times have they actually done this, this case how many times have they gone through a buying cycle? The average B2B rep may do 10, 20 30, more deals a year, meaning that they will have initiated and gone through some portion of a sales cycle, two, three or four times their deal number.

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Bridging the Gap Between First and Third-Party Data in Your Cloud Data Warehouse

Zoominfo

Additionally, layering in intent and scoops to optimize targeting ensures that you are not wasting time and resources on leads and accounts that won’t turn into revenue or that aren’t at the right time in their buying cycle. They can also set event-based triggers to act on data changes to make effective and rapid decisions.

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More Information ? Better Informed

The Pipeline

Further, they shared a couple of “big reveals”; one was that “buyers” will go to the web and the social web long before they will “call a sales person or company”, in fact completing over 60% of the buy cycle. Knowledge and the ability to act on it have value, data is sold (or given away) by the pound. What’s in Your Pipeline?

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Buying Is Messy!

Partners in Excellence

Change/buying cycles get longer. As linear as sellers pretend the process is, buyers do not buy through logical step by step processes. We don’t act logically, we have emotions. And the number of people involved increases the probability they won’t be able to reach consensus and will fail. They start/stop.