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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

Word-of-mouth advertising is a staple in all industries. Creating an incentive-based referral program that your clients can participate in can help you to reach out to your community with trust and respect. Try out a few different CRM programs to find one that works best within your industry.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Join real estate groups and communities, showcase your listings on social media, and use targeted advertising to reach specific demographics. Invest in targeted advertising.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. What specific incentives do you offer, such as discounts or special offers? Consider the following tips: Leverage applications Survey tools Track data in your CRM Seeking referrals can be time consuming. Help your customer help you.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising.

CRM 133