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Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

The Sales Hunter

Is it advertising that’s needed to create customers or is it marketing? Does it matter? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! I’ve known Matt for several years and I am a big fan […].

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When You Give Customers A Reason to Master Your Product, Everyone Wins-Here’s Why

Gong.io

You need to enable your customers to master it. Google’s Adwords certification was a game-changer for advertising careers. That’s why we launched Gong Academy : our comprehensive set of courses that allows customers to realize the full potential of the Gong platform. Deliver higher customer value.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

They say this based on how they view a typical sales call being one where the salesperson is convincing or showing the customer all of the features and benefits of what they offer. When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product.

Strategy 241
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Year-End Sales Leadership: 4 Things You Need to Do

The Sales Hunter

Here are a few key things you need to be doing with every customer: If you work with accounts on a regular basis, a few things you need to find out right now include what their hours of operations are going to be the last two weeks of the year. New customers and prospects create their own set of opporutnities.

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Sales Training Courses: 5 Best Courses For 2021

LeadFuze

The five steps to executing an account-based sales and marketing plan are: Identify Accounts- In these sales training courses, you’ll learn that due to the fact that your efforts will be concentrated on a limited amount of customers, target accounts with the largest potential profits. 2 JBarrows – Driving To Close 2020.

Course 98
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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. This includes online advertising essentials and best practices for managing and optimizing Google Ads campaigns. It demands the tactical use of digital marketing.

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Can I Have Your Attention Please?

Anne Miller

Getting the attention of your customers, whether in an advertisement, email, social media post, or presentation, can be a challenge. customer’s attention in print or in person. Studies have shown that evoking emotion in business communications and advertising can have a positive impact on sales.