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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Rather than one centralized location, Reddit is made up of hundreds of thousands of subfolders that act as individual forums—referred to as “subreddits”. r/advertising. /r/Entrepreneur. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. r/marketing. /r/advertising.

B2B 157
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A Comprehensive Comparison Between B2B and B2SMB Business Models

BuzzBoard

B2B, or business-to-business, refers to transactions conducted between two or more companies. Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. But B2SMB sales cycles pulsate with a unique energy, defined by agility and immediacy.

Lead Rank 105
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The Plain English Guide to Sticky Prices

Hubspot Sales

Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Promotion and advertising are rarely cheap. Doing it right often means bringing in pricing consultants and updating software, and even then, it can still be a crapshoot.

Scale 104
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Personalize your subject lines by using the recipient's name, mentioning their company, mentioning someone they know, or referring to a personal tidbit about them. Software: 28%.

Industry 142
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Market segmentation: the complete guide

Nutshell

This 1970s Virginia Slims advertisement is marketing cigarettes towards women. Thankfully we’ve come a long way (baby) from terrible advertising. Multi-segment marketing (or differentiated marketing), is when a company’s marketing strategies are designed to advertise one product to more than one market segment.

Segment 85
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Market segmentation: the complete guide

Nutshell

This 1970s Virginia Slims advertisement is marketing cigarettes towards women. Thankfully we’ve come a long way (baby) from terrible advertising. Multi-segment marketing (or differentiated marketing), is when a company’s marketing strategies are designed to advertise one product to more than one market segment.

Segment 90
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Top 10 Skills to Become a Rockstar in Digital Marketing

Connext Digital

Data analytics refers to the use of functional techniques and modern software to collect and process extensive collections of data from various online interactions of your target market. Along with data analysis comes data cleansing, which refers to the process of eliminating incorrect, duplicated, or incomplete data on the database.