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The Weaponization Of Social Media

Partners in Excellence

I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. ” Customers and prospects are smart, treat them smartly!

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web.

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How to Create an Effective Sales and Marketing Plan

Highspot

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Social media strategy, content marketing plan, email marketing, advertising channels, etc.

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How to Create an Effective Sales and Marketing Plan

Highspot

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Social media strategy, content marketing plan, email marketing, advertising channels, etc.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. 5 Steps to the Customer Profiling Process. You might be surprised at what you find!

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If, When, and How You Should Leverage a Sales Gimmick

Hubspot Sales

Gimmicks come with a territory that can be tricky to navigate, and there are some precautions and potential pitfalls you should be mindful of. Prospects want to trust your offering. It will be harder to convince prospects to pay more for a product or service they've already gotten for a lower price.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. Unfortunately, the cookies seemed to annoy many of the prospects we sent them to.