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Big Data and Your Email Marketing Campaign

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Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. For example, if someone has purchased a business intelligence tool, why not send them an email about that tool’s integration capabilities with another platform?

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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

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The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Uncover Valuable Prospect Insights with FREE Small Business Digital Audit Tool

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Online Advertising: Examining the effectiveness and ROI of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Email Marketing: Reviewing the performance, engagement metrics, deliverability, and relevance of email marketing campaigns and subscriber lists. SEO Analysis 7.

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Sentiment Analysis: A Primer for B2B Marketers

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Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

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Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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Not Every AI Content Creation Tool Can Fuel Your Sales & Marketing Success

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Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool. Another red flag will be privacy and security concerns.

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