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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. It goes something like this: The customer success manager (CSM) grabs usage data from the analytics team. Don’t lose sight of those original business drivers. How to fix it.

Exercises 245
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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Research shows 68% effectiveness in B2B demand generation. So, the best way to network with industry peers is to attend trade shows and corporate events. Choose a logistics pipeline software that offers accurate analytics. Here, you can meet potential clients, increase brand awareness, and even drive leads.

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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

This person will be 100% about business growth; will be the in house liaison between marketing and selling; and will represent the next generation of talent management. Analytical skills to understand and measure marketing ROI. Engagement talents from blogging to demand generation. Traditional buying of advertising.

Eloqua 151
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

I say ‘unfortunately’ because it turned out to be a great networking opportunity. Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. Most interesting quote: It’s not just about email analytics (number of opens, click-throughs, etc.)