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Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

An email, phone call, LinkedIn message, or maybe even a text message? Chances are it was one of the millions sent through digital channels on a daily basis. The answer may lay with the channels you’re using to reach out to target accounts and contacts. Outreach is typically done with emails, phone calls, and LinkedIn messages.

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Go through the motions

Sales 2.0

The research also recommends mixing up the media you use to connect with your buyer, by using email, phone, social media and direct mail. Send a Linkedin message with similar content to #1. Make a phone call (most likely leaving a voice mail.) Send a second Linkedin message, similar to #5 Place a second phone call.

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If Cold Calling Is Dead, Why Is The Topic So Hot?

Partners in Excellence

Someone tried to suck me into a LinkedIn discussion on cold calling today. The article declaring cold calling dead was written by a colleague I deeply respect, and I have no disagreement with the points in her article. It will occur on every new channel developed. Take direct mail as the next example.

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Social Marketing Is Not Social Selling

Increase Sales

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. If you want to increase sales, then: Develop your social media channels.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

The most effective way to accomplish this is through direct hyper-personalized touchpoints. This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. What channels to use and how to use them. How to hyper-personalize information.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil.

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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Companies to watch: Educational resources like Sales Hacker, new training and copy companies like CopyShoppe , and intent data companies like LinkedIn , Bombora , Signal HQ , and Demandbase. We did our recent Sales Engagement Survey and found that LinkedIn messages and InMail are essential when it comes to modern outreach.

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