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Three Ways a Loyalty Program Helps You Keep Customers – and Find New Ones

SugarCRM

We’re living in an exciting time for loyalty marketing. But how exactly does a loyalty program do this for businesses? This article explores three ways loyalty programs can be used as an all-around marketing tool for current customers as well as new leads, too. But first, let’s define a loyalty program.

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Try These Four Steps to Cultivate Loyalty If You Want Customers for Life

SugarCRM

In the battle to win and retain customers, one poor experience with your business can mean the loyalty and trust you’ve been building vanishes overnight. This blog post is based on an article initially published on Kochie’s Business Builders.

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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Generative AI helps marketers save significant time and resources for faster time-to-market while also assisting them in the creation of social media posts, blog articles, and email campaigns in record time. For example, suppose a blog article that is a little dated.

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Is Net Promoter Score (NPS) still a relevant success metric?

SugarCRM

One broad-based study yielded data suggesting that NPS may be no better at predicting success than other loyalty metrics. In this article, we’ll take a deep dive into NPS and help you decide if it’s still a relevant metric for success. appeared first on SugarCRM. This number is the one number you need to grow.

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7 Simple Steps to Service Success

SugarCRM

Your customer service function is often where customer loyalty is secured or lost. At SugarCRM , we provide a platform that can span multiple departments and teams in your organization. Customers make judgments about the culture and capability of your organization based on their service experience. It is heartbreaking when we fail.

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Creating Harmony Between Marketing, Sales, and Service

SugarCRM

Over half (56%) of the businesses SugarCRM spoke to said customer churn increased over the 12 months, and almost half the sales leaders didn’t know which customers were more likely to leave. This article was initially published on consultancy.com.au. This means customer-facing teams don’t have a clear picture of their customers.

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Salesfusion is Now Sugar Market: The Customer FAQ

SugarCRM

Dear Salesfusion Customers, Following Salesfusion’s acquisition by SugarCRM in May of 2019, the teams went heads-down to create a new vision for SugarCRM. We thank you for your loyalty to Sugar Market , formerly Salesfusion, and we look forward to providing you with exceptional experiences as our valued customers.