The CMO’s Achilles' Heel
SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. The specialist roles involved in executing world class B2B marketing in 2014 is complex. In any $100M+ B2B organization, the CMO can no longer fill the gaps alone. These seasoned professionals lack a passion for B2B marketing.
Let's personalize your content