Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). AI Priorities and Plans. AI Priorities and Plans.

B2B 150

B2B Telecommunications Forecasting Scale 150

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. Unfamiliar with the term?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Global spending on cognitive and AI systems will reach $57.6

B2B 100

B2B Telecommunications Forecasting Scale 100

Allego

JANUARY 11, 2024

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. For marketing strategy? Generative AI is advancing faster than any technology I’ve experienced.

Ideal Customer Profile 71

Ideal Customer Profile Customer Social Media Negotiation 71

SBI Growth

APRIL 21, 2020

For a sales leader in this environment, problem-solving, and having shared responsibilities with these channel partners is the only way to succeed in moving the. Well-established tech companies have typically developed a large, multi-layer partner ecosystem that they rely on.

Channels 254

Channels Company Sales Telecommunications 254

Sales and Marketing Management

DECEMBER 17, 2018

One thing I’ll add is that many people say the examples used in the book are consumer oriented as opposed to B2B examples. That’s true, but primarily because the reading public is far more aware of consumer businesses than they are B2B businesses. It is absolutely possible on the B2B side as well. Yeh: That’s correct.

Scale 166

Scale Nonprofit Lead Rank Facebook 166

The ROI Guy

AUGUST 19, 2014

Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects? The Value Gap – an inability for sales reps to effectively communicate value – is the top issue for B2B solution providers and indicated as such by a whopping 71% of execs in a recent SiriusDecisions survey.

Benefit 81

Benefit Scale Telecommunications Lead Rank 81

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. predicts this figure will grow to 70 percent in the months ahead.

Intent Data 130

Intent Data Intent Data How To 130

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Slicing your marketing budget could be a strategic misstep right now, since competitors are more than happy to fill the void in customers’ heads when a brand disappears from view. Changing the channel?

Marketing 105

Marketing Telecommunications Pivotal Study 105

Cience

JANUARY 6, 2020

You would only need to pick one out of the hundreds of lead generation companies on the market, and you would gain comprehensive expertise in this area because you would know exactly what is essential—and what isn’t. Market research might be also tough. B2B lead generation is a conjunction point of buying and sales processes.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89